beautypress’ Tips on Image Quality for Editorial Coverage
Up your game for more brand fame
Since the launch of our first PR database in January 2000, the requirements for images have changed. Depending on digital or print, the following tips will help you to offer the right images to the right press depending on their individual needs. Shooting photographs with the correct target market in mind will get your brand the media exposure it deserves.
Better photo material will inspire journalists in using appropriate images for their stories - giving you a higher publication rate.
The higher the image quality in the press release, the less likely members of the press are to take their own – giving you better control over your branding, reputation and image. The press uses a variety of image formats for their coverage, and freestanding images on a white background are the most versatile for editing and most used by editorial teams.
These images traditionally contain a model and show the products effect, application or result on a person. These are effective compliments to a product and heavily used by websites and blogs.
Many companies want to have artistic photos that work with light and shadow or other arty bespoke designs, differentiating them to emphasize uniqueness or quality. However, there is a high risk that these images do not meet the tastes of the individual editor. Do not offer solely these kinds of images for press purposes unless you have a specific strategy.
As editors do not want high-res images sent in emails – they prefer it sent as a link or attachment, and with the huge amount of photo material out there flooding editors’ inboxes, limited mail server space is a common problem. This is where beautypress.com caters for their needs.
CDs and USB have become a nuisance – they are not fully searchable as a PR database like beautypress.com and do not deliver results in seconds. beautypress offers just the information and images editors are looking for. It is quick and easy to find the right material using keywords via our SEO.
With digital databases and online research methods being the preferred choice, they also meet the following criteria:
• Individual searches are password-protected and can only be used for press purposes
• Free use of the photographic material in hi- and low-res with usage rights (copyright)
• Optimal, simple search function for images and text
• A large brand portfolio and industry information
The highest traffic rates and most downloads are achieved through industry portals - that they are the most efficient method of disseminating and archiving of digital data.