Case study first half-year 2022
A great effect with only a small investment: This is the result of the case study in the 1st HY 2022 of a brand from the beauty institute with a combination of digital presence and press dispatch from beautypress.
An ROI of 15 with a reader reach in the print media of over 7 million, including well-known women's magazines, make this package of measures so attractive. The uncomplicated research over the portal with the personal impression of the product in the press dispatch strengthen themselves mutually. The reader contacts are so valuable because they are a recommendation from the editorial team and are regarded as informative, trustworthy and authentic. Due to the close reader-leaflet connection, these impulses are more sustainable than other forms of communication.
You can find the entire study under Downloads.